admin People concerned about their health always search for better substitutes, even for their beloved soft drinks. The prebiotic soda brand Poppi is quickly becoming a popular alternative for those seeking a healthy soda substitute but still can’t get over the flavor of regular sodas.
Allow Poppi to Present Itself
Stephen and Allison Ellsworth, a married couple from Austin, Texas, embarked on a journey to create a healthier drink, which led to the birth of Poppi. Their inspiring story, from appearing on Shark Tank to becoming one of the leading companies in promoting a soda substitute, is a testament to their dedication to health and innovation.
Real fruit juice, apple cider vinegar, and prebiotics are combined in Poppi to create a tasty, refreshing soda that is as healthy as it is. Poopi was created with health in mind and other advantages over conventional soda, including the ones listed below:
- Each can have 5 grams of sugar or less
- Each serving has 25 calories or fewer.
- Absence of artificial tastes
- The well-known health advantages of apple cider vinegar
- Agave inulin is a good gut bacteria and prebiotic derived from the agave tequila plant.
Poppi has a beautiful, sparkling flavor that will always satisfy your needs since it is manufactured with pure ingredients. It’s also designed to reduce calories and sugar content without sacrificing taste.
A Great Range of Tastes
When it comes to taste, Poppi’s creators don’t hold back. They entice you to return for more since they are tasty and colorful. Poppi is available in a variety of delectable flavors to satisfy your cravings:
- Rose Raspberry
- Sweet Strawberry Lemon
- Cherry Lime juice
- Orange
- Ginger-Lime
- Melon
- Vinegar Doc Pop
- Traditional Cola
- Root Beer
Need help to choose which taste to sample first? Try each one to see which Poppi flavor is your favorite. Or, you might sample one of their assortment packs:
- Beach Party (with Grape, Orange, Ginger Lime, and Watermelon)
- Cherry Limeade, Orange, Strawberry Lemon, Raspberry Rose, and Orange are on the Short List.
- The Classics (which include Root Beer, Doc Pop, and Classic Cola)
What Prebiotic Soda Offers
Probiotics have been a popular term in discussions of gut health for some time. A probiotic is a live bacteria or yeast that supports healthy digestion and immunity. Yogurt is one of the foods that often contains probiotics.
However, prebiotics may not be familiar to many individuals—plant fibers known as prebiotics support probiotics in their growth inside the lower gastrointestinal tract. Prebiotics support the development of beneficial bacteria, which is the gut microbiome, fostering a harmonious environment. Prebiotics provide the following advantages:
- Digestion and gut health
- Immune system assistance
- Preserving bone health
Poppi, with its lower sugar content and the added benefits of prebiotics, is a healthier choice compared to regular sodas. The absence of high fructose corn syrup, a common sweetener in standard sodas, further enhances its health benefits, giving you the confidence that you’re making a smart choice for your health.
In addition to being a brand of healthy soda, Poppi employs apple cider vinegar in its probiotic beverage. Because it helps lower blood sugar and decrease heartburn, apple cider vinegar has been claimed to enhance gut health. Here are some more advantages of apple cider vinegar:
- Lowering cholesterol
- Reducing the symptoms of diabetes
- Encouraging reduction of body weight
- Increasing skin tone
As always, you should speak with your doctor before making significant dietary changes if you have concerns about weight loss and health. But Poppi may become your new favorite beverage if you want to reduce your calorie intake without sacrificing taste. Along with the additional advantages of prebiotics and apple cider vinegar, Poppi’s prebiotics aid in the development of probiotics and may aid in blood sugar stability and weight reduction.
Poppi: Rethinking the Convention of Soft Drinks
Since its founding, Poppi has made it its goal to reinvent the traditional soda experience with a healthier twist. The ingredient that changes the game? Probiotics beforehand. In contrast to conventional sodas that are loaded with sugar and artificial flavors, Poppi incorporates apple cider vinegar (ACV), a naturally occurring prebiotic, into its fizzy drinks.
Prebiotics nourish the “good” bacteria in our stomach, improving digestion, immune system support, and gut health. Poppi’s distinctive blend of delicious taste, ACV, and fizz makes it a delightful and healthful substitute for soda.
Transforming Mid-Michigan’s Taste Buds
As a local distributor of Poppi, Shanker Beverage Company is pleased to provide this health-conscious soda to retailers in mid-Michigan. We’ve seen firsthand how popular healthy beverage alternatives are becoming, and people are embracing Poppi’s introduction. It’s a revolution in soda, not simply a drink.
Poppi is a line of creatively flavored cans in a variety of flavors, such as Strawberry, Lemon, Mango, Pineapple, Blueberry, and traditional Cola. Each can only have 20 calories and 5 grams of sugar, giving each variation a subtle sweetness.
Social responsibility and sustainability
In addition, Poppi is dedicated to sustainable practices, establishing a new benchmark for the sector. Their dedication to minimizing plastic waste is shown by the recyclable aluminum cans they use to package their beverages. Furthermore, it goes beyond what’s inside the container. In addition to a detailed ingredients list, the eye-catching, colorful packaging highlights Poppi’s dedication to sustainability, honesty, and innovation.
Accept the Poppi Revolution
Poppi prebiotic soda’s innovative approach has revolutionized the soft drink market, creating a new category of gut-friendly beverages. We invite everyone in mid-Michigan to join the Poppi revolution, as the Shanker Beverage Company continues to distribute this groundbreaking beverage to local retailers. It’s not just a drink; it’s an invitation to a better, healthier lifestyle.
Please celebrate with us as we raise a Poppi to this game-changing movement that combines flavor, health, and sustainability all in one fizzy can. Together with Poppi, let’s toast to the future of soda! Own your voice in your brain; it indicates you still have work to do.
How Poppi innovates the CPG beverage market and appeals to health-conscious customers
Poppi is reimagining soda. By focusing on a younger Gen Z and Millennial demographic that is aware of the adverse health effects of soda, the brand is doing a fantastic job of increasing brand recognition and changing public perception of the beverage. Poppi, however, is embracing its identity as soda and stylishly reimagining it rather than being afraid to call it what it is.
Poppi’s plan to upend the $400 billion carbonated beverage market is now succeeding. It was created by husband-and-wife team Allison and Stephen Ellsworth in response to Allison’s persistent stomach ache. She knew apple cider vinegar was a game-changer when it made her feel better, but there was a catch: she didn’t enjoy the flavor. Poppi was the answer: a tasty drink with real health advantages, launched in the spring of 2020, yep, precisely at the beginning of the pandemic.
Poppi is demonstrating that the younger generation may be able to appreciate soda in a new manner if “soda” is defined as a tasty carbonated beverage. As gut health becomes more popular, probiotic science is becoming more popular and marketed as hip and trendy (rather than health-nutty). Poppi’s designs are effective despite being crowded on the beverage shelf since they are distinctive. Their cans are wildly styled, and their website is jam-packed with educational material and eye-catching colors.
The Poppi crew is altogether redefining the concept of soda. It is functioning on a consumer level, and they seem to own it. I drink Poppi (my favorite flavors are Raspberry Rose and Classic Cola) and get that dopamine rush without drinking soda; plus, it has all these other advantages for gut health.
Poppi’s marketing wizardry always manages to wow, from in-store displays to viral social media campaigns.
Naturally, social media is how we first became aware of Poppi. They also had a Super Bowl ad that became quite popular. We’ve also seen Poppi’s goods at local retail establishments, and they stood out to me despite all the other brightly colored cans. That is the quality of the graphic design.
Turning around to look at the heart-shaped merchandise I couldn’t stop sharing in-store, it was a Valentine’s Day display. Naturally, everyone was talking about the product at that point since it was immediately after the Super Bowl. But they do a great job of explaining that a Poppi can isn’t simply like any other soda can; rather, it will be a unique experience.
5 Marketing Strategies That Help Poppi Become Popular and Appeal to Millennials and Gen Z
What distinguishes Poppi from other beverage industry brands? The branding is just excellent. Delightfully, they’re bringing back the 1980s. The visuals are all extraordinarily modern yet nostalgic, and the logo has vibrant colors and a vintage feel. Gen Z and Millennials are unquestionably their target market, and they understand how to communicate with them via digital marketing. To find out how to do it, keep reading (and feel free to take notes if you’re feeling creative):
Social Media Whims, Such As Influencer Marketing and User-Generated Content
Apart from the fantastic branding I have previously mentioned, I like the way that such well-known brands are being linked to the product. Although I understand that not every company can succeed, celebrities like Post Malone, Paros Hilton, and Olivia Rodrigo must use the product.
They exploited these sponsored relationships so well by having them match the investment they made in that Super Bowl commercial, even though I know they’re nothing new. I really like the haphazard but ideal selection of celebs they choose to work with. Although I understand they are targeting Generation Z, there was something very iconic about including Paris Hilton.
They also have a great rapport with their supporters. It’s all about fostering community. When fans tweet or discuss them, Poppi responds with extreme affection. Because it works, this technique is the oldest in the book!
Being Present In-Store to Differentiate Yourself in the Competitive Drink Market
I also like the brand’s extreme attention to detail in its in-store presence. And when I say seriously, I mean in a lighthearted way since it is appropriate for the brand. Please look at the colorful in-store display shown on their Instagram picture. It makes me think of a fun hotel in Palm Springs or a vintage college party. These aren’t simply cans on a shelf; instead, it’s a display that makes no secret of the product’s enormous entertainment factor.
That is significant, particularly for a bubbly probiotic drink. Ten years ago, to get anything similar at Whole Foods, you would have had to rummage through the refrigerator. These days, the packaging for these “Sodas” is as whimsical as a silly pool float.
Exclusive Freebies and Partnerships
Additionally, Poppi is doing a fantastic job spreading brand awareness via partnerships and promotions. Several of these partnerships also involve highly esteemed companies that consumers from various sectors already have faith in. For instance, they collaborated with IGK Hair and 8 Other Reasons to provide a party package on New Year’s Eve.
Relatable Humor
Another thing I adored was how they changed their Super Bowl advertisement to seem “Midwestern.” They really get nothing from this joke; it’s simply a whole joke where one employee interrupts every time the word” soda” is said, substituting the word “pop” with the loudest Midwestern accent imaginable.
However, there’s something endearing about Poppy realizing the joke and how low-budget it seems. It is really entertaining and humanizes the company, bringing them closer to their clientele. That’s great because if you see this on social media, you will forward it to your Wisconsinian buddy like any other meme.
Individual branding
Their social media feed is impeccable, which is essential at a time when appearances are everything. They adhere to this striking and original color palette. The hue of every 12 posts is the same. The effect is similar to the color-blocking style used in their in-store displays. They’re all embracing color and fun; it’s working. Other companies may feel that Poppy was going overboard and applying too much, but it works.
Not only do I like the package, but others do, too. Poppi’s “look” at BevNet, Dieline, and other sites has earned accolades.
Conclusion
A healthy soda option like Poppi comes to mind for customers seeking a more nutritious alternative but still enjoying the sweetness and bubbles of classic soda. Columbia Distributing, a Poppi and other drinks provider, may work with restaurants, pubs, convenience shops, and other companies to accommodate this need. Contact us now to find out more about Poppi.
